SEM for High Net Worth

TropicSurf are a global luxury travel business based in Australia. They are a business that has been operating for more than 30 years, providing bespoke luxury travel to customers from all over the world.

Client

TropicSurf

Services

Google Ads

Problem

Tropic Surf are a lead acquisition business

Solution

SEEN was engaged to innovate measurement and attribution, fill content gaps and drive bookings through their website for people in market to travel. As the business had a number of legacy systems with no connections, our first piece of work was to build a reporting infrastructure that could drive leads but optimise for bookings. We built a Google BigQuery database to match marketing and finance data, which was pushed back into Google Ads where we could match SEM leads through to sales.

Results

We were able to drive a 2.3 ROAS at a $22.48 CPL. This equated to over $130K USD in total booking value.

"The team are brilliant. So engaged and passionate about their work. I love how they really listen to us - what we need and our budget. As a strategic partner they are collaborative, they bring new ideas and are always willing to try things unique to our industry. They don’t provide a 1 size fits all solution."

Mooki MesicMarketing Manager, Northcott

"Working with SEEN has been an incredible experience. We needed a team that aligned with our goals and ambitions, and SEEN proved to be the perfect match. Lachlan, Rachel, and their team have played a key role in helping us grow and better understand our audience. Their expertise and dedication have been invaluable. I highly recommend SEEN to anyone in search of a professional and results-driven team."

Yani LacheridisFounder, Super Obvious

"I have really enjoyed working with the SEEN team over the past year. The team has fully integrated themselves into our business. And as a result our strategic media evolution has started to generate some great outcomes."

Matt DominelloOwner, Premier Health and Fitness

"SEEN truly cares about our progress and feels like an extension of Threadicated. I’ve never experienced this level of commitment from an agency before"

Danielle JohansenFounder

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