Introducing a world first

BTX are a world first blockchain based horse ownership platform. To launch them to market, SEEN was engaged to setup all advertising and analytics infrastructure, then drive pre registrations ahead of the app launch.

Client

BTX

Services

Media

Problem

BTX were a world first app, but had no awareness as a brand or as a category, meaning there was a high amount of education required.

Solution

Undertaking segment analysis of the potential audience, we defined a number of core audiences; sports fans, web 3.0 and horse racing enthusiasts. We then created a number of static and interactive assets using ambassadors to drive awareness and conversion.

Results

In the 3 months since launching our Search Engine Optimisation strategy, we have achieved the following results for the Australian website:

"The team are brilliant. So engaged and passionate about their work. I love how they really listen to us - what we need and our budget. As a strategic partner they are collaborative, they bring new ideas and are always willing to try things unique to our industry. They don’t provide a 1 size fits all solution."

Mooki MesicMarketing Manager, Northcott

"Working with SEEN has been an incredible experience. We needed a team that aligned with our goals and ambitions, and SEEN proved to be the perfect match. Lachlan, Rachel, and their team have played a key role in helping us grow and better understand our audience. Their expertise and dedication have been invaluable. I highly recommend SEEN to anyone in search of a professional and results-driven team."

Yani LacheridisFounder, Super Obvious

"I have really enjoyed working with the SEEN team over the past year. The team has fully integrated themselves into our business. And as a result our strategic media evolution has started to generate some great outcomes."

Matt DominelloOwner, Premier Health and Fitness

"SEEN truly cares about our progress and feels like an extension of Threadicated. I’ve never experienced this level of commitment from an agency before"

Danielle JohansenFounder

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Introducing a world first

Transform Your Digital Presence Today

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Evercare

Premier Health and Fitness

Transform Your Digital Presence Today

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