Problem
In a highly competitive category, they looked to target key organic search terms throughout the purchase journey.
Solution
In order for the website to perform organically, we had to ensure that there were no technical blockers, existing content was optimised and new content was being created to target rising search terms. In addition to this, we also built quality links to the site through our global publisher network increasing authority and overall website health.
Results
The prelaunch phase drove a high volume of interest in the new product and our predefined audiences achieved the following:
+25%
increase in revenue through organic channel
+15%
improvement in avg. position for ‘campervan hire’ terms
+9%
increase in users to site through organic search
