Hyper growth for Super Obvious

Super Obvious are a challenger brand in the ethical and micro investment space. They are a completely green investment fund aimed at providing customer a combination of principals and performance.
Client
Super Obvious
Services
  • Facebook Ads, Google Ads
Problem

As with many app based businesses, Super Obvious were having difficulties with reporting and attribution. They wanted to scale up, but didn’t have the confidence to invest more in media whilst the data was producing an inaccurate picture.

Solution

We went about implementing an end to end tracking solution across app and web, integrating back end systems with advertising platforms. This then produced a true view of performance, allowing us to invest more in acquiring new financial customers.

Results

Off the back of this foundational work, we were able to achieve a competitive cost per new user of $57, with $49K worth of funds invested from financial customers.

"The team are brilliant. So engaged and passionate about their work. I love how they really listen to us - what we need and our budget. As a strategic partner they are collaborative, they bring new ideas and are always willing to try things unique to our industry. They don’t provide a 1 size fits all solution."
Mooki MesicMarketing Manager, Northcott
"Working with SEEN has been an incredible experience. We needed a team that aligned with our goals and ambitions, and SEEN proved to be the perfect match. Lachlan, Rachel, and their team have played a key role in helping us grow and better understand our audience. Their expertise and dedication have been invaluable. I highly recommend SEEN to anyone in search of a professional and results-driven team."
Yani LacheridisFounder, Super Obvious
"I have really enjoyed working with the SEEN team over the past year. The team has fully integrated themselves into our business. And as a result our strategic media evolution has started to generate some great outcomes."
Matt DominelloOwner, Premier Health and Fitness
"SEEN truly cares about our progress and feels like an extension of Threadicated. I’ve never experienced this level of commitment from an agency before"
Danielle JohansenFounder

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