Problem
The Pure Baby website had strong technical foundations and performed well organically. The business wanted to understand where the incremental gains could be found by focussing on keywords in position 5-10.
Solution
By undertaking keyword and competitor research, we were able to identify niche variations of high volume generic keywords. This allowed us to optimise the site to target these terms yielding incremental revenue not previously realised.
Results
We were able to achieve a 218% increase in purchases WoW and a 54.3% increase in revenue WoW, with our CTR increasing by a further 6.5%. For clicks, we have achieved a 615% increase in clicks for terms such as ‘Baby blanket’ and a 190% increase in clicks for ‘baby clothes’.