Global success on Meta Ads

Youswim are on a mission to design swimwear that meets your body in its fluid state. Empowering their community to celebrate unique and ever-changing bodies through the curation of swimsuits in two sizes — Stretch I and II — that replace a dozen traditional ones.
Client
Youswim
Services
  • Media
Problem

Like any ecommerce business, Youswim was running performance campaigns on Meta in hope to drive sales at a low CPA and ramp it up when the business needed to move inventory. However, the existing setup was not sophisticated enough to handle scaling spend in multiple markets. This provided limited opportunities within the Meta channel.

Solution

We provided & implemented strategic budget plans & account structure recommendations which allowed for more advanced budget allocation tactics. The new structure permitted scaling spend and creative testing across Youswim’s key markets.

Results

We were able to increase spend by 95% and still achieve cost efficient results:

+279%

Sales

-49%

CPA

+73%

ROI

"The team are brilliant. So engaged and passionate about their work. I love how they really listen to us - what we need and our budget. As a strategic partner they are collaborative, they bring new ideas and are always willing to try things unique to our industry. They don’t provide a 1 size fits all solution."
Mooki MesicMarketing Manager, Northcott
"Working with SEEN has been an incredible experience. We needed a team that aligned with our goals and ambitions, and SEEN proved to be the perfect match. Lachlan, Rachel, and their team have played a key role in helping us grow and better understand our audience. Their expertise and dedication have been invaluable. I highly recommend SEEN to anyone in search of a professional and results-driven team."
Yani LacheridisFounder, Super Obvious
"I have really enjoyed working with the SEEN team over the past year. The team has fully integrated themselves into our business. And as a result our strategic media evolution has started to generate some great outcomes."
Matt DominelloOwner, Premier Health and Fitness
"SEEN truly cares about our progress and feels like an extension of Threadicated. I’ve never experienced this level of commitment from an agency before"
Danielle JohansenFounder

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