Problem
Now Finance was a startup that was “growing up” and needed content that appeared professional and allowed them to punch above their weight – but on small budgets. Content was needed for B2B, B2C and internal comms.
Solution
We built out a 12 month content plan and committed to a young content production crew with a monthly cycle. We scripted content that minimised talent and locations and planned for B2B, B2C and internal to all be produced in the same shoot block, maximising our potential content library.
Results
The prelaunch phase drove a high volume of interest in the new product and our predefined audiences achieved the following:
51
Total created
$30K
Approx. Total cost
$590
Cost per asset
