Paid media is an essential aspect of a comprehensive digital strategy for any business.
In today’s digital age, paid media has become increasingly important due to the rapid growth of online advertising and the shift in consumer behaviour towards digital consumption. The process involves paying for placement of advertising content on different online platforms to reach a targeted audience.
We understand the importance of paid media in driving business growth and helping our clients achieve their marketing objectives. Our approach to paid media strategy is based on a combination of industry best practices, data-driven insights, and a deep understanding of our partner’s business goals and target audience
Our primary goal when it comes to paid media is to help our clients grow their business through increased brand awareness, consideration, and customer acquisition. We do this by designing and executing against a paid media strategy that aligns with the unique needs of each client and leverages the latest techniques and technology in digital advertising.
Our process for developing a paid media strategy involves several key steps:
We begin by conducting a thorough analysis of the client’s business goals, target audience, and current media activity. This includes a review of their website, social media presence, and existing paid media campaigns.
Based on the information gathered during the assessment phase, we research and plan the paid media strategy, including the channels and platforms to be used, target audience, messaging, and budget.
Once the plan is in place, we set up the campaigns and launch them across the selected channels and platforms. Through our creative offering, we also include ad copy creation, selecting and optimising images and videos, and setting up targeting and tracking.
The channels and platforms used in our paid media strategy will vary depending on the specific goals and target audience of each client. However, some of the most common channels and platforms we use include:
Search Engine Marketing: This includes paid search advertising on Google, Bing and other search engines, where ads are displayed in response to specific search queries.
Social Media Advertising: This includes paid advertising on social media platforms such as Facebook, Instagram, LinkedIn, TikTok and Pinterest.
Audio Advertising: Including ads on podcasts and music streaming services
Display Advertising: This includes banner and display ads on websites, mobile apps, and video platforms.
Video Advertising: This includes paid advertising on video platforms such as YouTube and Vimeo.
Affiliate Marketing: Includes paid partnerships with influential websites that drive a result on a CPC or CPL basis.
Glad you asked! Measuring the success of our paid media campaigns is crucial in determining whether they are achieving the desired results and making a positive impact on your business. We set ourselves up for success by having a detailed understanding of your analytics, tagging and tracking infrastructure to ensure we have a clear understanding of success.