- Emergency contraceptive brand Julie is pitting male comedians against each other to debate who is more deserving of the last pill box in the drug store aisle; The guy who doesn’t know what a mortgage is and uses a Ziplock bag as his wallet or the man who can’t name a single U.S. senator and is proud to sport a crypto tattoo on his upper thigh
- Ever wanted to be picked up in a pick-up-truck? Ride sharing app Lyft surprises passengers by sending ‘Yellowstone’ Trucks in celebration of the season 5 premiere. Start thinking like a publisher and you’ll see the success that Lyft has gained, like this Yellowstone collab we are definitely here for
- Struggling to understand why your SEM costs are increasing? It might be because Google has increased ad prices to meet their yearly targets, claims exec. The search engine reportedly raises prices by up to 10% without informing advertisers
- Ever wondered how dating Taylor Swift impacts retail? Well, Harvard is publishing a case on the possible effect that the newest couple Taylor Swift and Travis Kelce has had on the Kansas City Chiefs brand. Are we seeing a new life for linear TV? Where celebrity images and shorts are magnified virally through social media? Kelce’s jersey sales alone are up 400%. More to come
- Google Optimize is disappearing. It looks as though it couldn’t keep up with the level of innovation it’s competitors were running at, so, it’s naturally partnered with and invested in the likes of AB Tasty, Optimizely and VWO