- Kate Hudson wants you to try unusual aesthetic trends, in her debut as Alma’s new skincare ambassador. The campaign highlights people who adopt strange beauty rituals and directing audiences to use its scientific products over passing fads
- Kraft-Heinz has made snack themed textbooks to add some fun to the day. The four FUNdamentals textbooks are part of a back to school campaign, with each dense book hiding a number of snack over each page
- Global CMO of Guzman y Gomez Lara Thom, believes being a first adopter to technologies like Tiktok should be mandatory for marketers TikTok strategy: ‘There are many platforms that work for us, but when we hit the TikTok button, it worked, particularly in terms of driving sales.’ Outtakes? You have 1.2 seconds to get my attention, and more
- Nine has entered the big tech group chat. It is taking on Meta and Google, targeting small businesses spending $1.5bn a year with the platforms via a self-serve platform that uses AI to build digital video ads in seconds and hyper-target them
- Siri is getting 25% smarter with the release of the new iPhone. Apple built the Series 9 Watch with a new chip that includes improved data crunching capabilities, notably adding a four-core “Neural Engine” that can process machine learning tasks up to twice as quickly by accelerating AI functions, as reported by Mint
- AI robots were placed in seats at SoFi Stadium during the Chargers’ Week 1 game against the Miami Dolphins. Not surprisingly, not many fans or the home side enjoyed the blank robot stares; Chargers losing 34-36 vs Miami