- Flavours are over, moods are in. Coca-Cola debuted ‘transformation-soda’ last week with Spanish pop star Rosalía. The beverage doesn’t promote a flavour rather a mood. In this case, it’s transformation — a way of self-expression that is powerful and resonant for today’s generation, especially through music.
- Playstation have launched their new VR headset with a bonus insight into Ozzy and Sharon Osbourne’s homelife.It seems like the Osbournes will live through every generation.
- Stan’s original and sport content helped drive a 12% revenue increase for the streaming service in Q4. This is great news for the Australian TV and film industry as there is now more opportunities for high-quality, local content.
- Australians are watching less linear TV, but are consuming a higher amount of content through BVOD. Although broadcast moments are now few and far between, contextual targeting that meets consumer catch-up habits will have a far greater impact for brand and audience growth.
- Instagram are leaning into private messaging and testing ‘Channels’ – a public one-to-many messaging tool for Creators to talk to their followers at scale. Followers can comment, react and interact while they stay in the know of exclusive news.
- Google has launched their first Privacy Sandbox beta on Android, allowing users to test the new technology in the real world. The Privacy Sandbox aims to replace advertising IDs with privacy-preserving APIs, which Google claims will limit user data being shared with third parties, while still supporting personalised ads. This beta will show if the Sandbox is scalable.
- Who is Fred Again…? The London DJ just hit our shores for Laneway Festival and sold out his sideshow at The Forum in 3.6 seconds. Tapping into a nostalgia that Gen Z never lived through but crave, Fred Again’s marketing strategy uses guerrilla techniques to build hype and exclusivity. If you know, you know.
- Convenience isn’t enough for Gen Z – it’s an expectation. For brands to truly connect, Gen Z want authenticity but they also want brands to show they can lean into trends. How’s that for a tension?!
Impression 07
BVOD booms, IG Channels & Coco Cola's new mood
