How’ve you been? Busy? Well, same. Is everyone? Can we help? Here you go; a sprinkling of digital updates to keep you plugged in so you can log off. Impression 05, now:
- Disney has launched a web3 e-commerce experience to celebrate 100 years of Disney. The 3D 360 virtual experience lets fans enjoy Disney soundtracks and discover how they were made with educational experiences.
- Taylor Swift has leaned into TikTok’s conspiracy culture to build virality for her new album. Swift posted cryptic emoji messages in the lead-up to the event, prompting her superfans and conspiracy lovers to swarm to the videos and organically dominate the social conversation.
- Seven is taking a giant leap toward the metaverse and investing in streaming gamification technology. This will see Seven converge VR and AR into programming with social and e-commerce feed integration to create one immersive and shoppable experience.
- Netflix is redefining their algorithm to find what users are genuinely hooked on, rather than defaulting to recommending trending content. The update is a retention play to serve subscribers that are likely to hit ‘cancel’ if they can’t find content suited to their niche tastes.
- Google Chrome have released a feature for users to track prices on products and compare search results through a side panel. Customers don’t have to jump from site to site to compare products anymore, but brands will need to revisit their search strategy to rank in the price-based product search.
- Elon Musk has appointed himself CEO of Twitter and needs to pay back his loans quickly. Layoffs, moving verification to a paid subscription model and bringing back Vine are his tactics so far. But without a clear platform strategy, advertisers have started to roll back spend.
- B2B marketing takes a new turn with Linkedinfluencer ghost writers; a $200K a year side-hustle for writers helping brands be more empathetic with their consumer facing comms.
- There’s a new consumer class on the rise – ‘bleisure’. A blend of business and leisure travel that is redefining how travel companies entice work-from-anywhere consumers with deals, discounts and brand partnerships built for work and play.