Intro’s to Impression 04. Our shallow dive into the marketing ocean for the things that caught our eye over the past week(ish). You can go deep on the things matter, like, increasing your content depth courtesy of Google’s latest algorithm update, a KFC Degustation or iPhone 15 rumours. More, here:
- Binge celebrated the release of the GoT prequel, ‘House of the Dragon’ by dragon-fying Australia. Takeovers of every major media spot (including a 3D billboard of a dragon roaring at commuters in Melbourne) ensured that at every touchpoint people were talking about dragons. It paid off, driving the biggest premiere of all time and immediate sign-off for Season 2.
- In April this year KFC Australia created KFC Degustation. At $75 a head, a reported 20,000 people joined the wait list to taste and experience the KFC menu, resulting in a 41% increase in quality perception. Take a look at the campaign and decide for yourself.
- Meta is rolling out a feature that lets users post their NFTs to Facebook and Instagram. Users will be able to connect their digital wallets to the apps and share their collectibles. This is the first major step in the plan to support all core blockchains and grow mass adoption of the Meta-owned NFT Marketplaces that will eventually connect people to the Metaverse.
- TikTok is testing a new ‘Nearby’ video feed that shows videos made in your area and allows people to add location tags to content. The feed is a strategic move to tap into local area advertising and help small businesses reach customers.
- Google has rolled out a search algorithm update to help users find more helpful content. The update will surface more valuable sites for people rather than sites that have been designed with search ranking in mind (loaded with keywords and trending metadata). Google says that it will put more emphasis on content quality and depth, which could spark a change in broader SEO approach.
- This month, the iPhone turned 15 and Apple announced the new product launch event will be on Sept. 7th. Fans are expecting the reveal of the iPhone 14 with a rumoured ‘Always On’ screen even when the phone is in lock mode, and a new range of watches. Told you so.
- Tacky is back! Corners of the internet are rebelling the decade-long minimalism trend with bad taste designs filled with loud colours, sounds and hedonism. Think glittery Comic Sans MS headings, cyan backgrounds, heart-shaped jacuzzies and Pete Davidson’s fashion choices.
- ‘The Millennial Pause’ is a new behaviour that younger generations are using to suggest that Millennials are too old for the internet. The ‘pause’ refers to the split-second that Millennials wait before they start talking in a video because they are used to technology that doesn’t record instantly.