As a new brand, Evercare was looking to capitalise on existing demand to drive sign-ups through their app + web booking system. We had to ensure that we were reaching customers when they needed a “GP near me’ or a ‘same day doctor appointment’ with a primary focus on efficiency.
We built out a digital measurement structure and implemented across all app+web digital touch points. This technical footing then allowed us to create a hyper targeted paid search campaign structure to pick up on localised intent for a variety of specific health topics like women’s health, LGBTQ+ and children/family doctors. This would then push users through an online booking to a specific GP which they can access under their new membership.
Over the past 12 months, we have been able to scale up investment whilst maintaining a healthy return on ad spend (ROAS) of 8.1.