Problem
Paid search is a critical component to the Audible business, as users often show their intent for new titles through this medium. Using Search Ads 360, SEEN was brought in to restructure the Audible Australia account to set the business up for success after years of lackluster performance.
Solution
Our skilled specialists used strategic formulas to organise the 2 million products in a logical fashion, allowing them to pull through from the inventory system into Google Ads more effectively and be served to the user. As the strategic advisor, we then handed the account over to a partner for the always on management.